The Level Up Campaign was founded in 2014 by Eyshana Webster and Roderick Joseph two youth advocates with a love for music and entertainment. Travelling to grade schools and communities, putting on a educational assembly that involved motivational speakers, theatrical performers, live dj and entertainment. After, completing each concert youth are able to sign up for programs of their interest. With a range of programs to develop and prepare youth to transition in greater roles within the organization or life in general.
Currently operating as a VOAD organization in partnership with the Department of Homeland Security.
Since March 14, 2020 The Level Up Campaign (LUC) organization activated essentially needed programs during the COVID-19 pandemic involving culinary, mentoring, and ensuring the community have resources, skills and access to a better life. The pandemic forced LUC along with many organizations to submit to a greater calling. The Level Up Campaign exercised true heroism by launching the ongoing Crisis Program utilizing the youth to assist with preparing healthy hot meals, and delivering to individuals incapable of doing so themselves, LUC offers a diverse range of resources to better serve youth and families. Since 2006 the Lower 9th ward of New Orleans struggles to recover due to hurricane Katrina. Not many essential businesses nor investors have interest in being stationed there. Which means the people rely solely on local officials, non-profits, and faith based organizations. Creating an safe environment for children to study and stay productive became priority which led the Crisis program to offer assistance to individuals in need of Government resources such as (SNAP and Unemployment).
Board of directors
Eyshana "Shana" Webster
Executive Director of The Level Up Campaign
Roderick "Ricky" Joseph
Director of Marketing
Director of Marketing
Shana Webster graduated top 10 in high school, from hard work, dedication, and consistency. Continuing on to studied criminal justice for two semesters. Ultimately, deciding to pursue a career in non-profit advocating for youth.
Shana has production manage experience working for a local production company Music Exchange Radio Network. During the course of three year. Shana's role with the company involved putting together the itinerary for the station, and event production manager. Which lead to a huge task of setting up the production line-up for Cardi B and Rick Ross in 2017.
Being an artist with a background of dancing and singing Shana understood the importance of learning the business behind entertainment and now educates youth on the process so, they can be covered legally as an artist if entertainment is their career of choice.
During COVID-19 Shana was awarded a letter from Mayor Latoya Cantrell along with an proclamation from Councilwomen of District E on her outstanding performance serving youth and families throughout the city of New Orleans. Providing employment opportunities and skills training to individuals seeking any sort of employment.
Ricky Joseph graduated high school in 2008 and pursed business management in local college for two semesters. It was until 2014 he decided to put to action what he learned and created an entertainment and marketing company by the name of Swag Crazy Coalition. Ricky has an artist and culinary background for over 16yrs. His hard work lead him to managing at some of New Orleans premiere restaurants ( Dick and Jennys, Couchon Butcher, Katies, and The Half Shell on the Bayou) Which provided him the financial backing to build out what his heart desired.
Ricky has digital marketing experience working for a local production company Music Exchange Radio Network. During the course of three year. Ricky's role with the company involved putting together marketing strategies for the station, and event production. Which lead to a huge task of lead camera operator for Cardi B and Rick Ross in 2017.
Being an successful artist and music composer Ricky understood the importance of learning the business behind entertainment and now educates youth on the process so, they can be covered legally as an artist if entertainment is their career of choice.
During COVID-19 The Level Up Campaign was awarded an proclamation from the Councilwomen of District E on their outstanding performance serving youth and families throughout the city of New Orleans. Providing employment opportunities and skills training to individuals seeking any sort of employment.
Christina has been working in education and community networks for 10 years. She has provided executive support, management, training, development & project planning to teams of financial institutions, medical departments, non-profits, education, advocacy, and faith-based organizations as well as small business ventures. She has a passion for empowering youth of all ages and assisting with skill building development. She operates with the belief that everyone deserves grace and opportunity. Christina has received a Bachelor of Science in Psychology from Tulane University and a Master of Education from Grand Canyon University. www.sisstrong.com